Do you want to be rich and well-liked? Start a snowboard biz! (Part 1 of 3)
This tall tale begins in a big F350 pick up truck driving from Wyoming to Las Vegas. I’m with my business partner/mentor/homey. His name is Ray Domecq. He used to be a minor league pitcher for the Philly’s. But at this time, owned a western brand called Cowboy Up. Maybe around a 5 million dollar company at the time.
It’s fucked how we met. My buddy Nate used to screen print t-shirts for Ray. Every year I’d take in a bunch of blank shirts and a case of beer over to their warehouse and we would boot leg all the Bluebird tees for the winter.
One day Ray calls Nate into his office and holds up one of our Bluebird screens and asks, “what the fuck is this? “ Nate comes clean and tells him what we were up to. Ray responds by asking if Nate can set up a meeting with me. I go in to meet Ray one day, thinking he’s gonna press charges or make me pay him for the printing or something. Dude ends up asking me if I want an investor for Bluebird.
Anyway fast forward a year. We are on our way to our first SIA tradeshow together. Ray taught me everything I know about business and the first thing he taught me, was you can’t be good at business if you aren’t good at gambling.
Ray is a bad ass business man and a bad ass gambler. The entire ride down to Vegas, he is schooling me on black jack. Teaching me everything about it. He’s made some serious money playing and I’m getting fucking excited to get down there and test his philosophies on the art of cards.
After 12 hours in the car listening to Ray go off, we arrive in the city of shattered dreams. I get my shred crew to come meet us at New York New York. We roll into the high stakes room looking like a bunch of homeless assholes. Ray and I sit down at a table while my skid friends enjoy the free drinks and watch us put $300 each on the table.
Ray couldn’t win a hand to save his life. I on the other hand, had a major stroke of beginners luck. If my dog shit memory serves me correctly, we cashed out around $12,000 in about 30 minutes. I was fucking hooked. Word spread through out the trade show that week while Ray and I went on a massive hot streak every night, winning and winning and winning. We funded our entire first trade show strictly on Blackjack. And I still had a massive stack of cash.
What happens next? Does our hero spend his cash/time wisely? Does he make intelligent choices? Come back in three days for the next chapter!