What is your passion project? Your side hustle?
The most famous man in snowboarding has recently launched a clothing line with Macy’s named WHT SPACE (pronounced White Space not What Space or Whit Space) and you have of course seen it. Maybe you’ve even broken off a piece of cheese to take something home? A cardigan perhaps?
“It’s inspired from Shaun’s travels,” Kevin Duffel, the brand’s creative director, told Apparel News. “He dug through his closet, and said ‘this is what inspires me.’”
The line, again according to Apparel News, is…
…more inspired by New York monochromes than bright California colors. Looks include a black, padded bomber jacket, a black sweatshirt with quilted-style fabric and a black T-shirt with a Joy Division-inspired graphic. There’s some color to the line, think a red button down T-shirt, and a red corduroy fleece jacket.
And it seems very much more grown up than his Target line which was aimed at 3 to 8 year old boys. The story opens with this scene.
(Shaun) was walking away from a crowd of people one day, and someone in the crowd said “You must love boys clothing!” The comment made White laugh. One of his businesses was producing a line of boy’s clothing for Target. But the comment rankled.
While he enjoyed the children’s clothing business, he did not want to be defined by it.
And aren’t you happy to know that even though the comment “You must love boys clothing!” rankled he still enjoys children’s clothing?