Like Smokey said, “I’m gonna get you high today. Cuz it’s Friday, you ain’t got no job and you ain’t got shit to do!”
Äsmosphere is a new short film from the legendary Austrian Ästhetiker crew. These dudes surf pow. And surf waves. And skate. And through their home-grown pow surfing movement they’ve combined elements of all 3 to achieve sideways-standing nirvana. The 3rd Paradise. What do you know about that?
Led by veteran pro Wolfgang Nyvelt and two dudes named Steve Gruber, Äsmo is incredible. And this new movie is gonna get you high.
Press play (on the vimeo button down there because control issues etc.)
And when you’re done watching the film, you’ll need one of their boards. Buy one here!
The snowboard company just discovered the HOLY GRAIL of RADICAL!
There you are… just off the chair and ready to get fukkkin bizzzy. Redddy to shredddy! And your ski bros are there too HYPED and AMPED and POPPIN BULLS! Gonna hit da boxes and da rails and you bend down to STRAP IN then look up and your SKI BROS ARE GONE and you have to ride da park with the autistic kid from woodshop because he lost his poles gettin off the chair!
But thanks to Burton maybe never again. They just discovered snowboarding’s Shangri-la! The motherfuckin FOUNTAIN OF RAD!
CLICK IN BINDINGS!
CLICK IN BINDINGS!
CLICK IN BINDINGS!
CLICK IN BINDINGS!
The Associated Press reports:
Snowboarders now have a new way to click with their ski friends.
The typical rider’s hassle of bending down — or sitting down in the snow — to buckle boots into the bindings while skiers in their group wait could be a thing of the past.
A new technology that enables the boot to snap onto the board similar to a ski binding has the potential to inject fresh life into a sport that has been dealing with slowing growth for the last decade or so.
After more than four years of research and more than a decade of trying to find the answer to a question that has long perplexed snowboarders and manufacturers alike, Burton Snowboards is releasing its new Step-On binding — touting it as a time-saver that won’t negatively impact performance. The binding goes on sale next fall and will run between $250 and $400.
“We asked the question, ‘What if?’” said Chris Cunningham, Burton’s vice president of product. “What if I could save 30 seconds per run?”
Multiplied by the 10 to 15 runs an average rider logs on any given day, a 30-second difference could mean an extra trip down the mountain per day. Over years, that number could add up into the hundreds. Meanwhile, the binding means less delay, less getting hands wet while fiddling with straps and buckles, less time the skiers in the group have to wait around for their snowboard buddies to prepare their equipment after they get off the lift.
You will never be left behind again. And get a whole free extra ride down the mountain per year. And the snowboarding industry is saved.
I spent January and February of last year shooting in the clouds. Sledding up into the alpine only to see any chance of blue skies on the distant mountains. I met up with the Manboys in early in March. There was a glimmer of hope that Revelstoke would get a small high pressure system, so we made the trip in hopes of some sunlight. The following days everything clicked: the snow was perfect, the sun finally revealed itself, and the boys put their feet down. Rasman, who hadn’t gotten a shot in about a month, landed just about everything he tried. (Read all about it on p. 66.) After Revelstoke, we decided to head back to Whistler where sun was predicted for a couple days. We were deep in the mountains, Rasman eyeballed this super gnarly gap and we went to work building the wedge. Rusty had his eye on another feature so this was Rasman’s day. He had the jump all to himself—first hit, Frontside 360 and just barely cased. Next hit went a little too big, but third time’s a charm and he road away and landed himself on the cover. —Darcy Bacha
I have had too many vodka grape juiceies but hell. Look at this cover!
Oh we fail and flail and fall flat on our faces all the damned time. It is part of being human! Most of us are either lucky enough, or unlucky enough depending on the ego’s hunger, to eat shit out of the public eye allowing us to get up and dust off without a second thought.
But that is not the case for fabulous snowboarder Lindsey Jacobellis. Everyone recalls her stumble one full decade ago in Tornio at the 2006 Olympic games. There she was miles and miles ahead of the pack. There was that final jump. There was that method, that crash, that stomach churning silver.
And how the media was quick to pounce, calling the girl a show-off, a disgrace! I felt very different. Throwing away gold for style is the extreme sport way. She was our hero! Our icon!
But how did she feel? In a new and wide ranging interview with New York Magazine she addresses many things but also this one moment in detail and introspection rarely seen. Shall we read?
At the time, that moment was shattering. I could not express that because I was put in front of an audience immediately. Interviews on TV and in the papers, in front of panels of all different kinds of people. And I was always taught to be a gracious loser, but that was very, very challenging to me as an individual. But looking back and seeing where I am now, that silver medal has shaped me into the individual that I am today, because I know if I had won the gold back then I would’ve been done, out of the sport. I did not love the sport as much as I do now, because when you’re 19 years old, do you really know what you want to do in life? Do you really know what you love? It was something I was good at, but you have those questions in your mind. Every time I’d be winning, I’d be referencing that. I would win and win and win and win, and I’d look back, and people would say, “Oh my gosh! Congratulations on your win. How does that feel with Torino?” And no one would ever drop it.
As a young person, to always feel like, “I just won and you’re bringing this up again,” it never was allowing me to heal. And so, it was just over these last couple years, and when I was injured, that I really had time to reflect on the emotional toll that moment had taken on me. And what was the scenario, exactly? Was it an emotional reaction in that present moment that made me want to grab the board? Or was it just something I wanted to do? Who really knows. Some people in the country thought I was being disrespectful or obnoxious, or lifting my nose to the whole Olympic experience. But in actuality, I was just 19 years old and excited. There’s so much pressure for kids to be performing at that level and at that age. Maybe that was just me wanting to be a little rebellious in that moment and, for once, not having to do exactly as I was told or expected. That could’ve been the emotional underline in that scenario.
Glorious. And inside, ain’t we all just 19 years old and excited? On our best days, yes. And may we stay forever young.
A local son wishes the store and its "blatant disregard for authenticity" well!
The new FLAGSHIP store in Burlington, Vermont (one of… I lost track how many total) boasts, “WELCOME to Bur-ling-ton” in large tween-like window lettering just steps from Church Street and directly across from City Hall Park.
Just turned 1!
Its mere existence is an ode to BTV tourists who don’t know or care that the home office and factory flagship store is just a few miles further south, or even exists. It is a glorified tourist trap for pedaling vacation souvenirs. *soft-goods
A “shop” local market share that had all but eluded them since their founding in 1977 and Uncle Jake grew to be worth 100 million. 40 years forward >>> with a blatant disregard for authenticity; a consistent brand philosophy or providing a product with any integrity. Wild style, blind-on-the-knuckle, definitely not looking up hill — they are gaping their way in and out of the trend pool, each time reaching a little further from the shroud of being from Vermont.
Welcome to Burlington, suckers.
“Versatile as the weather is Variable” appears in the opposite window in the same bullshit typeface. It is the new “Riding is the Reason” #hashtag and more aptly articulates what is most important, the clothing you wear and memories you purchase. i.e. the products “we” mass produce in China at the lowest cost by VOLUME to sell at the highest cost RETAIL, each piece sealed individually in single-use plastic, before being folded like an Abercrombie t-shirt welcoming you to the Green Mountain State.
Alas, my point: the Green Mountain State. A beacon of free-thinking, locally minded, sustainably driven and thoughtful folk. The semi fashion forward, trendsetting birthplace of farm-to-table and all things organic and green. Indigenously home to the first nation Abenaki people whose flag depicts Vermont through story and symbolism, lending itself to the oral tradition central to their community and culture.
A group of people whose ancestors thrived on the same intervale flood plain (as Burlington’s present day farmers’ market in City Hall Park) thousands of years prior with a food hub that extended outward in barter and trade throughout the region. Insert: mind blown. Me too; Burlington is the mess-0-fuckin-potamia of the east coast. i.e. the fertile crescent creation story “we” all learned to be our own.
Heavy history lesson aside, what the F is really the point? This particular group of people wasn’t recognized until May 3rd, 2006. It took Burton CORP. less than a decade to “borrow” their flag (change it to black and white) and brand it their own established 1977.
*slim to moderate correction: it took them less than a decade to pay LA based @magedesign to go ahead and “borrow” it for them. Not sure what is worst, oh wait — paying someone else top dollar for how fake you are is actually much worse.