An Instagram Fairytale!
Instagram, oowee, how it sings.
And, for a socially woke slugger like Shaun White, it cuts a window into their soul.
If you examine Shaun’s Instagram account (1.2 mill followers, 185 posts) you’ll discover the three-part hero’s journey to unlikely Olympic Gold last year.
Follow the narrative.
Part one. A man that has become bigger than the world. He is indulged by fame, fortune, distractions. This cossetted man is broken and unable to perform at the heights he once did back when he was hungry and desperate for success.
“Just before the Olympics, about a year or so out, I realised that all these things in my life, the possessions, were all becoming distractions. They began to own me and I went through this process of getting rid of things just so I had no distractions around the Olympics.”
Part two. The redemption. Back to basics. Shaun rents a house in Malibu where he can be…alone…and get back the grit, the fire, he once had, the same one that burned in his leaner, needier competitors and one his cute chubby stomach couldn’t match.
Part three. The hero returns. Shredded. Rocky meets Ivan Drago in Moscow. Shaun arrives at the Olympics in form. Before his final run Shaun trails Japan’s Ayumu Hirano. He needs an almost perfect run to take gold. Dramatically he pulls off the final run to snatch his third Olympic gold.
“All I could think about was I want to win this medal and come back to this house and celebrate with my friends.. and that was this recurring thought in my mind. … “