Sunset magazine takes bold step.
Sunset magazine is a wonderful, endearing American icon as comforting as a bowl of fresh Chex mix, knitted wool mittens, Werther’s Original candies, potpourri in bathrooms and everything else that makes us love our grandmothers.
Founded in 1898 as a promotional magazine for the Southern Pacific Railroad designed to combat negative stereotypes about California, Sunset was embraced by our great-grandmothers then our grandmothers as soon as they got their first Buick.
In worrying news, however, Sunset has just published a long feature about the upcoming Natural Selection kickoff event at the Jackson Hole Mountain Resort replete with a wide-ranging Travis Rice interview.
It begins thusly…
February 3 marks Day One of a dream snowboarding event that will drop the world’s top snowboarders, with diverse riding backgrounds that range from Olympians to backcountry icons, into a one-of-a-kind competition.
The brainchild of big mountain icon and renowned filmmaker Travis Rice, the YETI Natural Selection Tour is set to run from Feb. 3-9 at Wyoming’s Jackson Hole Mountain Resort, the first of a three-stop tour featuring events at Baldface Lodge in Nelson, British Columbia, and Tordrillo Mountain Lodge at Alaska’s Judd Lake.
…before Travis explains in further detail.
And great publicity from an iconic outlet but it troubles me to imagine our grandmothers reading, logging on to Red Bull TV and experiencing for themselves. I am concerned their hearts will not be able to take it but am I underestimating their overall cardiovascular health?
We must all call our grandmothers directly following the event to check in.
It is the very least we can do after all those Werther’s Originals.