Also functional mushrooms.
If you are aware of anything, or one, in the surf world it is either onetime Baywatch star and Gisele Bündchen’s ex Kelly Slater or big wave legend and ice bath activist Laird Hamilton.
Well, the later just crashed the mountain party, inking a three-year deal with U.S. Ski & Snowboard to be “the official and globally exclusive functional coffee and coffee creamer” sponsor but let us go directly to the press release for more:
Laird Superfood (NYSE American: LSF), creator of assorted superfood products, today announced a new three-year partnership with U.S. Ski & Snowboard to be their official and globally exclusive functional coffee and coffee creamer sponsor. The partnership will help nourish the U.S. Ski & Snowboard athletes on their road to gold with functional, plant-based ingredients. Laird Superfood products help elevate and support the athletes’ daily ritual with fueling ingredients. Each product is carefully selected to create the best possible experience by giving each routine a serious upgrade. Laird Superfood is defining the next wave of coffee by increasing the benefits of America’s most popular beverage with their new functional blends that are revolutionizing the way people consume their favorite drink.
“We are proud to support the U.S. Ski & Snowboard community and feel that this partnership aligns with our mission of providing real, plant-based products to support people looking to perform their best, whether on the slopes, in the office, or at home,” said Paul Hodge, CEO of Laird Superfood. “We are excited to help fuel the daily ritual of such dynamic, high performing athletes competing as members of the U.S. Ski & Snowboard teams.”
As the exclusive coffee creamer, hot chocolate, functional mushroom, and ground, whole bean, and functional coffee sponsor, Laird Superfood… etc.
Quickly, did you ever believe you’d live to see the day when the “official and globally exclusive functional coffee and coffee creamer” category would exist?
I didn’t and whoever claims these are troubled days filled with rancor and unrest should French press a nice mug of black coffee, stir in some functional creamer and re-evaluate.
Or maybe eat a functional mushroom