For many, it’s tough to find the bright spots on the 2016 calendar but not for Halldór. He slid through 2016 like a king. From bronzing on the beaches of Monaco to locking down a movie project with his pal Sage Kotsenburg and Carlino behind the camera to launching a new outerwear brand, Atrip.
Bouncing between street missions, jumping, & powder on filming trips to Japan, Switzerland, Italy, & Minnesota; even a return to Superpark where he sent it to the moon.
And now, just as 2016 finally dies Captain Harold drops trou and whips it out:
Jeff Koons is a very famous artist who uses aids to make metallic giant balloon animals and ceramic Michael Jackson with Bubbles and a naked lady coming out of a banana. His net worth is over $100,000,000.00 and he loves to represent the banal.
But wanna know what he thinks ain’t banal? What he thinks rules?
And he just partnered up with Jake Burton to make a $5000.00 board. Should we read about it in the New York Times?
Of course we should!
Around three years ago, at the urging of his children, the artist Jeff Koons learned how to snowboard. To his surprise, he fell in love with the sport — and it wasn’t just shreddin’ the gnar that captivated him.
“There’s this sense of vastness that overcomes you,” Mr. Koons said. “It’s an extremely philosophical, transcendent sport. You really feel connected to something much, much vaster than yourself. There’s a sense of space and time as very vast.”
As fate would have it, one of Mr. Koons’s former studio employees works at the Chill Foundation, a charity established by Jake and Donna Carpenter, the founders of Burton snowboards. The foundation helps children from underserved communities learn through competitive sport.
After Mr. Koons and Mr. Carpenter became friends, a new snowboard was born. Called the Philosopher, it marries Mr. Koons’s artistic skills and Mr. Carpenter’s technical finesse. In his design, Mr. Koons included a likeness of Plato and a rendering of the allegory of the cave (from Plato’s “Republic”).
“He wanted to use his creativity to create the best graphic ever,” Mr. Carpenter said. “I always thought of myself as a perfectionist. Let’s just say, not anymore. He takes it to a whole other level.”
Mr. Carpenter handled the board’s technical specifications, most notably making it a twin tip, meaning that a snowboarder can ride forward and backward. The tail is as wide as the nose.
Only 50 boards were made. The plan is for them to be sold, for $5,000 each, at an event in New York City, with all proceeds going to the Chill Foundation.
“We’ve done so many co-labels with so many organizations, but I don’t think we’ve ever done one with an individual who had such a passion for the sport,” Mr. Carpenter said.
Mr. Koons’s enthusiasm was apparent when he described how the act of planting both feet on a single board encourages a physical and spiritual convergence.
“There’s a sense of oneness,” Mr. Koons said. “No longer is it a left side-right side. You’re riding the board as one. I’ve never had a greater experience. Finally, you’re one again.”
Soooooo are you excited to see this best graphic ever?
Can you wait?
Here it is!
What the fuck.
That is ugly and NOT the best graphic ever. It is not even close.
And hello Eiki Helgason! You are still the winner! A better artist than Jeff Koons! $100,000,000.00 is basically in your pocket!
The most famous man in snowboarding has recently launched a clothing line with Macy’s named WHT SPACE (pronounced White Space not What Space or Whit Space) and you have of course seen it. Maybe you’ve even broken off a piece of cheese to take something home? A cardigan perhaps?
“It’s inspired from Shaun’s travels,” Kevin Duffel, the brand’s creative director, told Apparel News. “He dug through his closet, and said ‘this is what inspires me.’”
The line, again according to Apparel News, is…
…more inspired by New York monochromes than bright California colors. Looks include a black, padded bomber jacket, a black sweatshirt with quilted-style fabric and a black T-shirt with a Joy Division-inspired graphic. There’s some color to the line, think a red button down T-shirt, and a red corduroy fleece jacket.
And it seems very much more grown up than his Target line which was aimed at 3 to 8 year old boys. The story opens with this scene.
(Shaun) was walking away from a crowd of people one day, and someone in the crowd said “You must love boys clothing!” The comment made White laugh. One of his businesses was producing a line of boy’s clothing for Target. But the comment rankled.
While he enjoyed the children’s clothing business, he did not want to be defined by it.
And aren’t you happy to know that even though the comment “You must love boys clothing!” rankled he still enjoys children’s clothing?
Did you start snowboarding because that is what the young and cool people were doing? Because the fashion was banging? Because you were handed down boots and a Gnu from your older brother? Because it was just expected?
But did you never really feel it? Like, on the hill would you gaze longingly at the skiers schussing or bumping the mogs and know, deep in your heart, that you were one of them?
But did you think, “I could never come out and ski. I’ve got snowboard boots.”
Well, my closeted friend, we live in a brave new future where gender is no longer binary and where the stiffness of your boots doesn’t define what you slide!
A husband and wife team are kickstarting a brand new technology named MadJacks. Let’s read about them!
Today, MadJacks, the simple snowboard boot adaption system designed to make skiing more comfortable, is officially announcing its arrival to the public. This patent pending system, launched last week on Kickstarter with a goal of raising $85,000, is a revolutionary system looking to bring the ease and comfort of snowboard boots to skiers across the globe.
Developed by husband and wife team Kristin and Eric Mehiel over the course of the last three years, MadJacks was born out of their desire to make it easier for their entire family to ski more comfortably.
“We spend so many of our weekends with our kids on the slopes, and were constantly complaining about the discomfort we felt in our ski boots,” said Eric. “Since I’m an engineer and Kristin is an entrepreneur and sales veteran, we came up with the MadJacks concept to give skiers the comfort they want without losing any agility while on skis.”