The greatest era in snowboarding's history!
Which era in history has been the best? Like, if you could hop into a 1981 DeLorean DMC-12 with a Flux Capacitor etc. etc. and punch in a date what date would that be? The 1960s? The 1890s? 1944?
For me there is only one answer. Twenty-five years ago directly to 1991!
Oh how the grungy music pulsed and the day-glo popped. Oh how the rules stacked up just begging to be broken. Oh how snowboarding in its tweenhood was the most banging thing ever. The personalities crackled. The best of times were genuinely the best of times.
But guess what? You can do the next best thing to time travel right now courtesy of the fabulous new book Snow Beach! Shall we read its description?
Snow Beach is the definitive book of snowboarding in the late 80s and early 90s: action and style on the mountain.
In these early years, snowboarding culture was full of rebellious riders: off-season skateboarders and generation X’s outcasts trying to find their way through early adulthood and adolescence. At the same time, the sport was maturing and growing into the mainstream giant it is today. Snow Beach draws on the best photographers of the era to document the lifestyle, fashion, and feats of athleticism that defined the decade.
In these tightly cropped action and lifestyle shots, snowboarders flaunt their outsider status as champions of the alternative winter sport. The images in Snow Beach are of snowboarders with grunge, punk, and hip-hop sensibilities. There is a lingering 80s ski flair mixed with the emerging 90s look pioneered by fledgling brands like Burton, Sims, and Ride, showcasing looks that are popular in modern fashion.